On June 9th, the 2026 Wood Door & Window Industry Annual Conference themed “Survive Cycles, Break Free from Cut-throat Competition for New Growth” was held at Nanhai International Convention & Exhibition Center, Foshan. Leaders of door & window industry associations nationwide, principals of wood door-window and custom home enterprises, representatives from upstream and downstream industrial chains, industry experts, scholars and media delegates gathered at the event. They conducted in-depth discussions on topics including coping with cyclical fluctuations, breaking the deadlock of cut-throat competition and achieving high-quality industry development.
Mr. Yang Qiugui, General Marketing Manager of Zhanchen, was invited to attend the conference. At the conference, China Timber & Wood Products Circulation Association, together with key industry enterprises, issued the Initiative on Resisting Cut-throat Competition and Promoting High-quality Industry Development. It clearly calls on the industry to move away from low-quality price wars and return to sound competition centered on technology, quality and value.
Thanks to years of continuous investment and experience accumulation in eco-friendly coating R&D and empowering coating upgrading for wood door-window enterprises, Zhanchen New Materials, together with outstanding partners including TATA Wood Door, Superus Wood Door, Qianchuan Wood Door, Holzer Wood Door and Meixin Wood Door, was selected as one of the initiative-participating entities. This honor is industry recognition for the company’s adherence to long-termism and rejection of unproductive cut-throat competition. It also means Zhanchen New Materials will take greater responsibilities in formulating industry standards, facilitating technical exchanges and promoting industrial-chain collaboration.
