From July 8 to 11, the 28th China (Guangzhou) International Building Decoration Fair was held at the Canton Fair Complex. Zhanchen made its appearance at the exhibition zone of the "Matech SparkLab". Centered on the theme "Painting Creates Diversity, Wood Charm Radiates Glory", it presented an aesthetic feast featuring the in-depth integration of woodwork and coating for high-end custom home players and designer communities.
At this exhibition, Zhanchen brought coating samples of its high-end customization series.The artistic coating samples feature avant-garde designs. Artistic effects including liquid metal, phoenix-tail and ice-crack were demonstrated on-site. Leveraging the fluid properties of coatings, the brand breaks the boundaries of traditional woodware coating and unlocks creative potential for high-end custom spaces.The "Love Wood" high-end customization series returns to wood’s natural texture, inheriting Zhan-Chen’s classic "Love Wood" DNA. It showcases cutting-edge solutions such as light-luxury semi-transparent finish and skin-feel craftsmanship, retaining wood’s natural grain and mellow tactility while satisfying both aesthetic pursuit and odor-free environmental-protection criteria. These two series attracted numerous professional visitors, who stopped for on-site communication.
During the exhibition, the sharing salon "Matech SparkLab" was held. Wang Peng, Brand Director of Zhan-Chen New Materials, delivered a speech entitled Unlocking the Expression Logic of Themed Home Furnishing via Modern Coating Technologies. He analyzed how coating technologies empower themed home furnishing and meet personalized aesthetic demands. Wu Shuyun, Marketing Analyst, gave an authoritative interpretation of the 2026 White Paper on the Upgrade of Eco-friendly Coatings for Chinese Furniture. She unveiled pathways for digitalization and intelligentization to reshape the coating ecosystem, and explored how "green linkage" fosters value symbiosis across the entire industrial chain.
In the same period, Wang Peng was invited to and delivered sharing at the 2026 Home Industry Sustainable Development Exchange Conference themed "Green・Healthy・Friendly", hosted by China Timber & Wood Products Circulation Association. Thanks to its long-term dedication to green-coating sector, Zhanchen was conferred two honors: "2026 Practitioner for Home Industry Sustainable Development" and "Supporting Organization of 2026 Home Industry Sustainable Development Exchange Conference". The honors demonstrate its strength in spearheading the industry’s environmental upgrade and advancing industrial green transition.
Having delved into furniture coatings for over 30 years, Zhanchen adheres to innovation-driven development, with its strategic layout in high-end coating and environmental protection becoming increasingly well-defined. Going forward, Zhanchen will keep empowering the upgrading of high-end wood-crafted home furnishing with eco-friendly coating technologies, bringing environmental-friendliness and premium quality to thousands of households.
