In April, Pazhou welcomes merchants from all over the world. The 139th Canton Fair unfolds in exhibition halls covering 1.55 million square meters, featuring 75,700 booths, more than 32,000 enterprises, and over 210,000 pre-registered overseas buyers. As the weathervane and barometer of China’s foreign trade, it still sends irreplaceable signals amid the profound reshaping of global trade patterns. Making its debut at the fair, Zhanchen makes a formal appearance among crowds of visitors of all nationalities with composure and confidence.
Full Range of Coating Products on Display
One-stop Coating Solutions, End-to-End
After 32 years of dedicated efforts, Zhanchen showcases its full-range coating products covering all application scenarios. Its seven major wood-coating product lines including UV coatings, water-based coatings, PU coatings and AC coatings serve more than 20 segmented sectors such as office furniture, wooden doors, cabinets, bedroom suites and high-end customization. Its water-based and high-performance industrial coatings are applied in over a dozen industrial fields including wind power, new energy, petrochemicals, offshore engineering, construction machinery and special-purpose vehicles. Together with woodworking adhesives and architectural coatings for diverse scenarios, ranging from standard processes to special finishes, Zhanchen presents its full-chain capabilities covering civil and industrial coating scenarios for global buyers via one-stop coating solutions.
Rooted in Green Development
Where Sustainability Meets Performance
“Green and Low-carbon” is the core theme of this Canton Fair, and also where Zhanchen has long focused its efforts. As a pioneer in eco-friendly coating solutions, Zhanchen’s water-based coatings precisely meet the global market’s urgent demand for sustainable products.
Zhou Ruwen, Supervisor of Zhanchen International Trade Department, stated in an on-site interview with Zhuhai TV: “We hope to demonstrate the core competitiveness of Zhuhai’s chemical enterprises through the Canton Fair, connect with high-quality buyers, and keep abreast of international market trends.” Green concept is not merely a label for product performance, but Zhanchen’s universal language to communicate with the world.
Global Synergy
Local service. Global standards.
Buyers keep pouring in from Southeast Asia, the Middle East, Latin America and Africa. With professionalism and fluent foreign-language skills, the Zhanchen team gives detailed briefings on technical parameters, environmental performance and application cases. Many merchants show strong interest in Zhanchen’s overseas manufacturing bases in Vietnam, Thailand and Indonesia, which represent not only supply reliability, but also solid commitment to localized services.
From Zhuhai to Vietnam, Thailand, Indonesia, Mexico, and onward to Pazhou in Guangzhou, Zhanchen demonstrates the solid strength of a Chinese national coating brand to the world with reliable products and global strategic vision. What belongs to the nation will ultimately belong to the world. Zhanchen, stepping onto the global stage, is advancing firmly along this path.
